Seek What's Unique

Big things are coming for Asahi Super Dry this summer.  

Seek, What Is Unique is live!  

A platform encouraging you to Seek, Find and Win. designed to reward premium beer lovers and drive footfall to the pubs, bars and shops across the UK. 

 
From complimentary pints and exclusive merchandise to once-in-a-lifetime trips to Tokyo, the campaign brings Asahi Super Dry's global Seek What Is Unique platform to life through striking creative, immersive experiences and innovative digital activations. 
 
Created in collaboration with multimedia artist Hisham Akira Bharoocha, the campaign spans limited-edition packaging, AR experiences, retail activation and a bold Piccadilly Lights takeover featuring hundreds of unique creative executions.  
 
Find out more about the campaign here.